SWAG: The Eclectic Collective on Highway 9
I first encountered Stumptown Supply on a rack at SWAG, where restored stereos, vinyl, vintage clothing, local apparel, jewelry and art share the same room.
The shop is in transition. In an August 4, 2026 update, owner Jeff Brough said he was semi-retiring, reducing his footprint and redirecting more attention toward music events. He also described a preliminary plan to hand most of the floor to a longtime vendor. The shop remained open, but call before making a special trip, especially for a restored console.
The consoles, and the man who names them
Jeff Brough spent about thirty years in Silicon Valley tech. He left, had more time for the music he'd always played, and got back into vinyl. The portable record player he bought disappointed him. Then he came across an old stereo console on Craigslist, from a seller who called it a big monster and mostly wanted it out of the house, and it sounded better than the new machine.
The $75 console had a bar on one side and a record player on the other. He's good with the mechanical side and not the electronics, which is why that one went out beautiful and still silent. He diagnoses them with a stethoscope now, and the business took off when he found people who could fix the tube amplifiers, which is where the warmth in the sound comes from.
He keeps the original parts wherever he can. The one modern concession is a discreet Bluetooth module, and he's clear about why he keeps it discreet: modernizing them, he says, is like putting 18-inch wheels on a hot rod.
Every restored console leaves with a birth certificate, and a name. The first name comes from the previous owner, the surname is the manufacturer, and the date of birth is the year it was built. A Josephina Zenith born in 1959. A Zoland Blaupunkt born in 1958. A Prawn Telefunken born in 1960, called Prawn because it came from a San Francisco fisherman who didn't know who had owned it first. These were the machines families gathered around, and he's found that sellers care that they'll keep going somewhere else instead of going to the landfill.
The music
The other half of the business is a room with a stage in it. SWAG has been running live music, including a monthly Saturday series through the warm months of its tenth year and a set at Boulder Creek's First Friday. The shop states plainly that 100 percent of the door goes to the musicians.
Where the current lineup is posted changes, so its Facebook page is the channel to watch.
Hours
SWAG doesn't post hours. Call 831-295-9191 before a special trip.
The building, and one claim about it
SWAG also describes the building as the first in the United States owned and operated by women. The local history checks out: the San Lorenzo Valley Museum's account of the Boulder Creek temperance movement records the chapter forming in the fall of 1892 and resolving to build a free reading room and library. The national claim is the part that doesn't hold. The Ladies Library Association Building in Kalamazoo, Michigan, built in 1879 and now a National Historic Landmark, is documented as the country's first structure owned by a women's organization. We print the 1893 story and leave the superlative out.
Frequently Asked Questions
Where is SWAG?
13026 Highway 9, downtown Boulder Creek. Phone 831-295-9191.
What are the hours?
SWAG doesn't publish hours. Call 831-295-9191, or check its Facebook page.
Does SWAG still sell restored stereo consoles?
Fewer than it did. In an August 4, 2026 update, the owner said he was semi-retiring, reducing his role and the shop's footprint, and turning more attention toward music events. Call before making the trip for a console.
Is there live music at SWAG?
Yes. The shop has run a monthly Saturday series through the warmer months and plays a part in First Friday downtown. Its Facebook page carries what's booked.
Can I sell or consign something there?
Consignment is on the shop's own list of what it does. Call and ask; the owner has posted that he is clearing out rather than collecting.
Stock and events follow the shop's own site and Facebook page. Hours aren't published anywhere first-party, so call.
SWAG is a collective, so the vendors and what they carry shift over time. The downtown guide sets it beside the rest of the row. Anything here out of date? Tell us.
